Logo & Packaging: The Shelburne Honey Company

I met Tim Smith and Courtney Basil of Apex Orchards last winter, at a marketing workshop I taught with CISA. While a lot of the farmers in attendance were just starting out, Tim and Courtney were there representing a farm that had been in business since 1828. Tim is a fourth-generation farmer, and Courtney helps him manage the operation, which is largely focused on apples and other tree fruits.

Marketing a farm with so much history is an interesting challenge, as the needs of modern consumers and the rich heritage of a place press up against each other. One area of the business Tim and Courtney really felt needed updating was their honey products, which are sold under the name The Shelburne Honey Company. The delicious honey was lacking a consistent logo, and the labeling needed a refresh.

Tim has been producing honey since 1972, and wanted to maintain the heritage of the locally established honey, while making sure his products were standing out on shelf. The original label included hand drawn floral details by his aunt, which I thought was really special. I thought playing with the original design would be a great way to transition the products into a new era, while still paying homage to its roots.

I spent a lot of time cleaning the original floral drawings up, rearranging, and creating a brand new logo out of them:

The+Shelburne+Honey+Company+Logo.jpg

Tim, Courtney and I really liked the results; it felt like a great balance of old and new. When applied to labeling, it really cleaned the products up and made them look like a family.

Shelburne Honey Insta Mockup.jpg

We used the established Apex Orchards red color to draw a subtle connection to the main business, and color-coded the banners to distinguish between different products: Original, Clover, and Creamed Honey.

Honey Fam.jpg

I really like the way they all look together, and can’t wait to see them printed out and on the shelf in the fall!

Branding: Cara Totman Photography

Cara Totman’s work has been catching my eye for years. Her photos have always stood out to me as having this magical atmosphere about them, capturing light and shadow in a way that elevates every one of her subjects and makes them sparkle. Whether it’s an engagement shoot, a wedding party, an intimate portrait, or a lush landscape, there’s this consistent mood in Cara’s photos that never fails to intrigue me.

Photo by Cara Totman Photography

Photo by Cara Totman Photography

So I was thrilled when she got in touch to work on some branding; designing for artists that inspire me is the very most satisfying!!! And, I was just so happy to finally meet Cara IRL! Turns out she is just as magical as her photos.

Cara wanted her logo and branding to embody a vintage, ethereal style, and wasn’t afraid to get a little quirky. She loves retro surf poster typography, and is very inspired by Oaxacan culture and art, where she recently spent time taking some seriously incredible film photos. My goal was to make sure we came up with something that complemented and spoke to the consistent style and atmosphere of Cara’s work.

Taking all that inspiration into account, we arrived at a logo that we both agreed was very her:

Cara T Color Logos-03.jpg

Cara is particularly good at capturing the female form, and it is a subject that speaks to many of the avenues she pursues with her business. I also think Cara is exceptionally good at inspiring a sort of radiant confidence in her subjects, no matter the context, and I wanted to convey that here. The woman in the logo is inspired by an actual photo by Cara, and when framed by stylize flora and vintage typography, the result is that retro, mystical, playful feeling we were going for.

IMG_8552.jpg

The fun part was expanding this logo into its larger branding. Secondary logos and marks came naturally, a feminine and earthy palette was pulled from themes in her photography, and the brand pattern was actually the crowning piece, where a fleet of ladies joins our logo woman, to create several little repeat scenes. I’m a little obsessed.

Cara Totman Secondary B pink-01.jpg
cara totman Business Card mock ups final.jpg
pattern test 4-02.jpg

This was a dream project for me, and I’m so excited to see it shine alongside Cara’s work as she begins her 2019 wedding season, holds super fun and empowering events like Celestial Sessions, and continues to flex her creative muscles in capturing the beauty of every day moments. Thanks Cara!

Branding: Kelly & Co.

Spring is the best time for a brand refresh. Last fall I worked on a new logo for Kelly & Co., a favorite local maker of linen clothing and home goods, and recently I've been working with Erin to expand the new look on to tags, packaging details, and more. I'm loving the way everything is coming together!

IMG_2726.jpg

First we created some small and large sew-in tags for Erin's clothing items, as well as napkins, dish towels, and linen coffee filters. Then we went a bit larger with wrappers to package up the coffee filters, and hang tags for wearable favorites like the Everyday Dress and Pinafore Apron. I love the way the flax branch drawing from the logo looks as a pattern, and we ended up carrying that look through all of the branding. The soft neutral shade works well against Erin's variety of brightly colored linens. 

I was lucky enough to receive a handmade Pinafore Apron and dish towel in the mail last week! The apron will see plenty of use in the kitchen, studio, and garden this summer. The linen Erin works with is durable and practical but so elegant and lightweight too. 

DSC_1254.jpg

Looking forward to developing this brand further; it's always a pleasure to work with Kelly & Co.!

A Quick Escape from Winter

Winter on the farm means pulling on my heavy insulated overalls, breaking through frozen water bucket after frozen water bucket, lugging hay out to barren pastures, and a host of other frigid, less-fun chores that often leave me dreaming of a warmer escape. Luckily there is one nearby that I can always count on, offering chilled bones and runny noses some tropical humidity, lush flora, and soft white light from every direction. That's the Botanic Garden at Smith College.

IMG_1078.JPG

I spent the 20 degree morning on Saturday getting the horses set up for the day out in their frosted pasture (they don't mind), and arrived home chilly but game to finish a little last minute holiday shopping with Jake in downtown Northampton. The weekend before Christmas, you can imagine the chaos. Pushing through Thornes at noontime I was still pretty frozen and feeling sleepy. We made the executive decision that the only good, right place to be in that town at that moment was the Botanic Garden.

Passing through the first door to the Warm Temperate House, the first deep breath of dewy air is like a drug. How had we forgotten August so quickly? Layers are shed in the heat, attention turned to the omnipresent plant life. Every shade of green, every strange variety, blooming from the ground, creeping along walls, and cascading from the ceiling. 

IMG_1075.JPG
IMG_1074.JPG
IMG_1053.JPG

The greenhouses became a labyrinth, and we wandered along the paths from glass door to glass door. The stillness was such a relief after being caught up in a swell of panicked shoppers downtown, plants oblivious to the number of days until Christmas. 

IMG_1054.JPG
IMG_1077.JPG

I felt so much better after submerging in that tropical cleanse for an hour, fingers, toes, and mood thoroughly defrosted. Green plant life, natural light, and warmth are actual medicine. (The happiest of memories are too. Jake and I went to the Botanic Garden on our first date.)

IMG_1076.JPG

This winter, don't forget about the Botanic Garden. Treat yourself to a little time in there and suddenly spring won't seem so far away.

Logo Design: Kelly & Co.

We are so lucky to have a robust community of makers and creatives in Western Massachusetts that is growing every day. A few months back, I came across one such local maker Kelly & Co. on Instagram, and fell in love with the handmade clothing and home goods like this linen pinafore apron. I was so excited when Erin reached out, interested in revamping her logo and further developing some branding. 

Simplicity, durability, and beauty are crafted into every one of the small-batch goods available in Erin's shop, and she wanted the logo to exude those ideals in a single mark. 

Kelly & Co. Logo Beige.jpg

The flax flower is a significant symbol for Kelly & Co., and Erin was keen on incorporating it from the beginning. Erin crafts most of her wearable goods from natural linen, which is woven from the fibers of the flax plant. The final logo utilizes a silhouette I drew in effort to complement the calssic serif font. 

I played around with a lot of other flax symbols leading up to this though, and even a little doodle of the everyday dress. Here are some interesting alternates that came about in process:

K&Co. Alternates.jpg

The entire project of crafting a clean, elegant logo that spoke to Kelly & Co.'s goods for good living mantra was so much fun; it's always most satisfying to design for a brand you already believe in and admire. 

All photos via Kelly & Co.

Brimfield in July

I am a Brimfield junky. Three times a year, I make the pilgrimage eastward down Route 20 in search of treasure among the fields strewn with tents and tables. It's like being transported to a Turkish bazaar full of exotic trinkets and wares, where cash is king and you'd better be able to barter, trade, and haggle. How lucky are we to have the world's largest antique fair in our own backyard?

July's spread was nothing short of stunning, despite grumbles from dealers and buyers alike around the monsoonish weather earlier in the week. We lucked out Saturday morning, with nothing but overcast skies keeping the heat and humidity at bay until noon - probably my first July Brimfield that required a sweatshirt. 

I was on the hunt for TLR film cameras, and saw plenty of oddities and glimpses of beauty in between:

Oriental rugs. My weakness. Although Brimfield prices intimidate me - I've never purchased one in the fields, although there are many.

No shortage of natural curiosities.

A handsome canoe Jake was drooling over. 

Antique maps had me drooling.

The most colorful vintage banner display I'd ever seen!

The Mahogany Ridge Fashion Tent is the absolute jackpot for vintage clothing. I tried on a fringed denim jacket and completely regret walking away. 

Most importantly, I tracked down a few TLRs that were in good shape, and bought not one, but three! Actually, the little Argus guy was thrown in for a deal on the Ikoflex Favorit. I'm looking forward to playing with them on a few trips planned for August. For now, I'm absorbing the instruction manuals and 120mm film is in the mail. In the meantime, it's more than enough fun to just take iPhone photos of the viewfinder. 

Looking forward to the September show! P.S., if you're Brim curious, pick up this awesome book that I'm reading now and learning a lot about what goes on behind the scenes.