Downtown Northampton Association Holiday Campaign

It’s hard to believe it’s holiday time already - weren’t we all just dining al fresco on Strong Avenue? But here we are somehow, decking the halls.

Holiday joy came a little early for me this year, when the wonderful Downtown Northampton Association got in touch about creating a big, beautiful holiday campaign to celebrate shopping locally. I couldn’t have been more excited! Downtown Northampton has been my go-to for holiday shopping since I was a teenager - I can always count on finding something unique for everyone on my list, a festive winter stroll, and a hot tea from Familiars on one end of town, and a cookie from Hungry Ghost on the other. I wanted to illustrate that wholeeee cozy, jolly vibe.

Our campaign was focused on that magical feeling you can find in Northampton this time of year.

We created branded materials that shop owners and shoppers can all enjoy. There are posters…

…gift tags…

…greeting cards…

…window clings - how many can you spot downtown?

…and a full page ad in the Gazette!

Shopping locally is so important to me - and it’s what fuels our vibrant, magical community. I hope this inspires all you Western Mass folk to make your way downtown this holiday season, support our business owners, and share in that holiday magic.

A HUGE thank you to Amy at the DNA for being the heart and soul behind the shop local movement. The DNA is keeping Northampton vibrant in so many ways - check them out!