The Homegrown Studio
The Homegrown Studio was established when I combined my love for farms and agrarian businesses with a knack for creative marketing and passion for art and design. A regular at local farmer's markets, I'm always inspired by the stories farmers have to share, the products they put forth with such love and care, and the pride they take in their craft. I wanted to help them share these stories, and I'm eager to shape them into brands that reflect the hard work and love that goes into every harvest.
There are lots of ways that The Homegrown Studio can help you tell your farm's story:
- Graphic design
- Print materials, labels & signage
- Web design
- Social media
- Public relations
Head over to the contact page to drop a note and collaborate!
Alessandra Mele, Founder & Art Director
Hello! A bit about me:
My background combines a lifelong practice in art and design and a fluency in corporate marketing and communications. I graduated from Hobart and William Smith Colleges with a dual degree in Studio Art and English, completing an Honors exhibition and thesis in mixed media artwork. Throughout my college career I pursued an education in graphic design through various internships at design firms and agencies, thrilled to channel my creative instincts into a career path. Soon after graduation I was hired at an internationally-recognized equine health care company, at which I have been able to use a range of skills from graphic design to public relations to help build and market a world-wide brand.
Working in that corporate atmosphere allowed me to gain a thorough understanding of high-level marketing strategy, but I was never willing to sacrifice my creative roots. Through both freelance and personal work, I have continued to explore my passions in both the fine and graphic arts. Additionally, I write feature articles, contribute photography, and design advertisements for Massachusetts Horse magazine.
Nearest to my heart, however, is my family's farm. I take great pleasure in managing the land alongside my grandparents, parents, and siblings, where we keep our beloved horses and grow a variety of vegetables. The deep connection I hold with this place is manifested in all the creative work I execute, as I feel I am able to empathize deeply with the pride and joy farmers take in their land and their work.