We can’t wait to tell your story, so first here’s a little about us.

We have love for the beauty found in nature, we care deeply about our communities, and we combine it all with a passion for design. Our focus is genuine creative marketing for local farms and small businesses, and we use goal-oriented brand strategy and original artistic design to help you tell your story, cultivate connections, and grow your community. We know that when local businesses and farms thrive, the community thrives.

We are a team of two, but sometimes we’re a team of three or four. We’re inspired by the range of skills in our community, and if needed we can partner with other trusted creators to develop assets that will bring your brand to life any way you’d like. We’re resourceful problem solvers who love a challenge, so let’s dream big and see what we can do!

My background combines a lifelong practice in making art, a career in marketing, and a constant exploration on how one can improve the other. 

After five years of spinning my wheels in corporate agricultural marketing, I was convinced: there was a better way. Sleazy sales promotion, cut-throat competition, and slick campaigns exhausted me, and time and time again, I saw it exhaust consumers who had become nothing more than sales figures on a spreadsheet. Something just felt wrong.

I craved connection. I craved values. I craved stories and experiences and empathy. I craved art. These are the things that inspired me to develop The Homegrown Studio. I began by reaching out to local farmer’s markets, asking if they might like to collaborate on some branding. I got to work creating handmade logos, and started doing my part to help tell real stories. 

The result was authentic connection. The brands I developed resonated deeply with audiences and significantly increased the visibility of organizations who hired me. I was finding that sweet spot of helping clients increase their bottom line, while investing in a stronger community. When farms and local small businesses succeed, we all benefit.

I was able to make this endeavor my full-time focus in 2018, and now create award-winning brands that are built on values, clear intention, relationships, and above all, storytelling. I believe that when we tell stories, we are our most genuine, human selves, and offer true value to those around us. When that real human connection can be made, investment always follows.

Driving all this is my own passion for creating, and my love for the land. Caring for my family’s farm in Western Massachusetts is my pride and joy, and gives me a sincere appreciation for all our local farmers and small business owners. It is with that empathy I approach every project I take on, and strive to give every story vibrant, unique life.

My professional background encompasses many different aspects of marketing, with my focus over the last ten years being brand strategy, campaign management, and marketing analysis. I love learning about a brand, digging into insights, and putting the pieces together to build an energizing, strategic plan – all to meet business goals in a creative, thoughtful way. Then, it is always so rewarding and exciting to see it all come to life through beautiful design and watch the brand flourish!

I’ve always been a creative person and I love making things – I learned to knit, crochet, and sew as a kid, I inherited a love of photography, and my interest in graphic design started to blossom while working with professional photographers. The technical side of design has always interested me, and I’ve always tried to tie some level of design in with my marketing work whenever possible. I also genuinely like to help people develop their skills and am absolutely willing to share whatever knowledge I have that may be helpful.

The other big thing that has helped shape where I am is a lifelong passion for horses and animals – I grew up riding and working in horse barns (and never really stopped), our family now has a small home farm, I serve on my town agricultural commission, and I worked for a manufacturer in the agricultural/animal care industry for many years before joining The Homegrown Studio.

As life perspective changed over time, I started to crave more community and direct connection with people working to make a difference in their space. I also really wanted to get back to my creative roots and have the freedom to use my creative skills and marketing experience to help people do awesome things and achieve their goals. So, The Homegrown Studio has proven to be the perfect place to be, and I am energized by each client we work with – I look forward to each endeavor that comes our way and inspires us to keep learning and growing!