Branding: Yellow Rose Birth Services

A confession: I didn’t really know what a doula was the first time Jaq Tuttle called me about working on some branding together. I knew it was birth-related - maybe like a midwife? Maybe like something a little more spiritual than that…? Is it the person that catches the baby??? All I knew for sure is that Jaq was so sweet to talk with, and she was clearly passionate about helping bring babies into the world. Her Western Mass based business, Yellow Rose Birth Services, does just that.

I learned SO MUCH during our initial Discovery work! Jaq explained that doulas provide emotional, physical, and educational support during pregnancy, birth, and postpartum. A doula helps guide the birthing process, and is a trusted, constant resource for birther, partner, and the entire birth team. She can help work through fear and uncertainty leading up to birth, offer pressure-relief tactics and positioning recommendations, incorporate a variety of therapies, and she’ll even cook a homestyle meal for everyone once baby has arrived! Her goal is to make sure families have everything they need to feel empowered, supported, and genuinely joyful during their birth journey.

What stood out to me was her excitement around birth: Jaq believes birth can be FUN, and wants to encourage joy and a sense of empowerment throughout the process. I loved this positive outlook, and wanted to capture that in the branding.

For the logo, we really wanted to convey the joy, comfort, and gentle care Jaq offers families.

Another big inspiration for this project was Jaq’s heritage - she was born and raised in Texas, a true yellow rose! Her grandmother was a big influence on her work - she had what Jaq lovingly calls “prairie-woman know-how”. Jaq strives to incorporate that grit and gumption into all she does at Yellow Rose. I jump at any chance to bring in a little cowgirl aesthetic, and this seemed like a perfect opportunity.

When it came to putting these designs into print - I couldn’t have been more excited to hear priority #1 was a baby onesie!!!! Jaq calls each baby born in her care a “little yellow rosebud” - now if that isn’t onesie material, I don’t know what is.

Note the cute swaddle blanket pattern too! So much joy!

This was such a fun project to work on - thank you Jaq for teaching me about the wonderful work of doulas, and for all of your cowgirl collaboration on this project! Jaq is currently booking clients with spring due dates, get in touch with her to bring some serious joy to your birth story. Let’s meet this baby!!!