The Belchertown Farmers Market is a fixture on the Belchertown Commons on Sundays during the summertime. To kick off their 2016 season, they wanted to rebrand and start the year with a new eye-catching logo. Here's the final design they chose:

The simplicity of the layout makes this logo ideal for applying to a variety of signage, market bags, t-shirts, and more. They wanted a rustic, vintage feel as well and were pleased with the way the tomato, banner, and neutral colors achieved that.

Just for fun, here are some of the other options we presented them with:

I'm pleased with the direction they chose and look forward to seeing it on display at their first market of the season on June 19th!

It was opening weekend for a few of the big outdoor farmers markets in the area, and plenty of others will be swift to follow as April eases into warmer temperatures and gives way to sunny May. The Ashfield Farmers Market, a seasonal Saturday Market held on the Ashfield Town Commons, wanted a fresh look to start their season. I put together a few logo concepts for their consideration:

The blackberry theme was carried over from their old logo and refreshed, treated a little differently in each version. I also got out my brush pen for this one; the calligraphic hand lettering gives the logo a handmade, personal feel.

I'm eager to see which direction they choose to kick their 2016 market season off with!