Logo Concepts: The Ashfield Farmers Market

It was opening weekend for a few of the big outdoor farmers markets in the area, and plenty of others will be swift to follow as April eases into warmer temperatures and gives way to sunny May. The Ashfield Farmers Market, a seasonal Saturday Market held on the Ashfield Town Commons, wanted a fresh look to start their season. I put together a few logo concepts for their consideration:

The blackberry theme was carried over from their old logo and refreshed, treated a little differently in each version. I also got out my brush pen for this one; the calligraphic hand lettering gives the logo a handmade, personal feel.

I'm eager to see which direction they choose to kick their 2016 market season off with!