The day I met Diego, I hopped in his farm truck and he drove us down a winding wooded path in Haydenville, leading to his one-acre plot of farm land along the Mill River. Riverwood Farm was in the August thick of it’s first full growing season, and it looked to be going well: tomatoes hung full and ripe from their vines, corn reached towards the towering trees above, and baby fall greens were already popping up in straight rows.
Diego had reached me through Community Involved in Sustaining Agriculture, CISA, which is an incredible resource for farmers in the Pioneer Valley. He’d been receiving support towards developing his business through their Beginning Farmer’s Program, which had guided him towards effectively branding his farm. That begins with a memorable logo, and I was so glad to hear from him when he saw my work and felt like it’d be a good match.
I was impressed by how much Diego was accomplishing on his acre in the woods; Riverwood Farm is truly a one man operation. He runs a no-till farm, as a means of keeping the soil healthy and fertile. The farm supplies vegetables to several local restaurants like Bistro Les Gras and The Freckled Fox Cafe. He also runs a farm stand up at Valley View Farm, making his fresh vegetables available to the community throughout the growing season.
Diego wanted his logo to be deeply personal, speaking to the hands-on, sustainable, small-scale operation he was running. His connection to the community and to his land needed to come through. So, what better way to do that than to put the farmer right in the logo?
This illustration came to me first and most easily when I first began the process for this logo. I just drew what I had witnessed when I visited Riverwood Farm: Diego working his land by hand, under the shade of the forest by the river. Paired with a friendly hand drawn font, it instantly became full of personality. I was so glad he went with this option, I felt it suited his vision for the farm so well.
I won’t soon forget the other concepts for this project, though - here are the other three I presented to Diego.
They all paint a picture of Diego’s farm in their unique ways, but it’s the farmer in the chosen logo that really lets all that is at the core of Riverwood shine through.
I’m excited to see what’s next for Diego now that his brand is coming to life! Beginning farmers: make sure you get in touch with CISA, they have some incredible resources and grants that can take your farm and business to the next level. Take advantage! I’m looking forward to doing more with them in the future.
Images courtesy of Riverwood Farm