Branding: Keeler Concepts by Design

Branding for an interior design firm was a first for me, so I was thrilled when Brittany and Robyn of Keeler Concepts by Design in Chatham, New York got in touch. I genuinely loved the style and designs of their spaces, as well as the process behind each project: every room begins with hand drawn plans that reveal thoughtful, informed design and an artistic eye. The branding process is always easiest when I am excited about the client, and I was immediately tempted to ask the mother-daughter team to have a go at my outdated kitchen. I just loved their work.

Photo courtesy of Keeler Concepts by Design

Robyn Keeler’s kitchen and bathroom designs have been featured in Better Homes, Women’s Day, and more, and she is well sought after in the Berkshires, Hudson Valley, and beyond. We wanted to create a logo and brand that spoke to that high quality, but also conveyed the warm, intimate feeling characteristic of her spaces, totally refreshing their look. I noticed that it was keen attention to details that really made these spaces deeply personal, and wanted to bring that into the branding.

The logo was built from pattern details I pulled from a piece of antique wallpaper, cleaning them up and arranging them around a wordmark. I love the elegance of the arrangement balanced with a boldness - the brand has a definite presence while remaining very stylish.

Bringing in secondary marks, pallet, pattern, and texture, I wanted to keep things very bright and clean; I love the contrast of nude pink with a deep, rich turquoise for this. Complemented by an earthy green and white marble details, this branding speaks to many of the elements of interior design while remaining very versatile.

I love the way the business cards came out in particular: clean, stylish, and professional!

This brand was a pleasure to work on, and I am so excited to see Robyn and Brittany put it into action. I’m thrilled we could collaborate towards branding that well represents such beautiful and intelligent interior design work.

A few logo design outtakes too, always like to show a little of my own process behind the final results: