Branding: Lakeview Eye Care

I admit, I was a little surprised when I received a branding inquiry from Alabama over the summer. While my business had grown and spread its tendrils over the last year, those tendrils sure hadn’t ventured beyond New England soil!

I was curious though, and Dr. Jodi Baker and I got on the phone and chatted. Our conversation left me so glad she had tracked me down (thanks Instagram) - I knew it would be a great collaboration, even over long distance.

Oh and another thing - she needed branding for her new optometry business! This was a step outside my comfort zone, no farmy logos necessary here, but I welcomed a chance to explore a new industry, audience, and aesthetic. Jodi filled me in on all the details, and I set to work drawing glasses.

I don’t know if you know - but the optometry field is just plagued with ugly eyeball logos. It’s shocking! Our discovery exploration left us in a pretty exciting position: create some unique, thoughtful, and personal branding and there was no doubt - this practice was going to stand out big time.

So we did just that. Taking into consideration the vibrant local lake culture around Guntersville, Jodi’s compassionate, genuine approach to patient care, and fresh, clean aesthetics from adjacent wellness categories, we created a look and feel that this field just hadn’t seen before.

For the primary logo , we focused on a clean and graphic interpretation of the “lakeview” concept, putting waves right in a round pair of spectacles. This illustration really plays with positive and negative space, which we were able to explore further in the larger branding. I love the secondary logos in particular.

The result was something not only sharp looking and eye catching, but very versatile branding. Things really came to life when we applied our lake inspired color palette - blues and taupes creating a calm atmosphere. We aded a burst of coral too, because after all, picking out glasses is fun!

The really fun part was applying it all to Jodi’s new website and print materials as she prepared to launch the business. We carried that calm, relaxing aesthetic forward, reflected in clean layouts and subtle branding details.

It was particularly exciting for me to see this all come together, as this project gave me a great opportunity to explore a style and approach that isn’t typical for most of my branding projects. I’m so grateful to Jodi for giving me license to do that, and so enjoyed working with her as she launched Lakeview Eye Care!

To learn more about Dr. Baker’s services, check out her website and Instagram!