Campaign Design: Amherst Area Chamber of Commerce

Branding for cities and towns has become one of our most favorite areas of design - especially when it’s local. Amherst, Massachusetts is a city near to our hearts, offering a dynamic mix of small town community, big city culture, deep rooted agriculture, and outdoor adventure. I can’t think of a better date night than seeing a Wes Anderson movie at the Amherst Cinema and then getting a slice of pizza at Antonio’s.

The Amherst Area Chamber of Commerce does incredible work in promoting all that Amherst and its surrounding towns have to offer, helping to make local businesses, events, and initiatives visible and engage residents and visitors alike. They wanted to channel that sense of community into a visual campaign, and we were thrilled to illustrate many of our favorite local landmarks.

How many buildings can you name? Here we’ll help, from left to right: the aforementioned Cinema, town hall, The Emily Dickinson Museum, The Inn on Boltwood…plus, we sprinkled lots of little hidden gems in here: there’s a Very Hungry Caterpillar, a spotted lizard, pennants for the three colleges that call Amherst area home, a gear from the mills in North Amherst, a friendly dairy cow - and many more!

This was designed with a postcard application in mind - Greetings from Amherst!

And translated nicely to lamp post banners throughout downtown Amherst. It’s been such a treat to see them all up, highlighting the local businesses and organizations that make Amherst so cool.

It’s such a privilege to create work for the places we know and love, sharing our perspective on Western Mass with the community. Thank you to the Amherst Area Chamber of Commerce for such a fun project!