Branding: Bell Brook Farm

I can’t even remember when I first started following Emily Day’s work over at Bell Brook Farm in West Brookfield - but over the years I’ve admired both the beauty of her floral creations, and the thoughtful, intentional, and honest way she and her husband have been growing their farm. It’s incredible.

Emily took a big step this spring, leaving her full time job to fully devote herself to farming and floral design. This was such exciting news - at first, I was shocked because I had no idea Emily was working a full time gig alongside all that she does at Bell Brook (many of my clients surprise me with this kind of news! You people are amazing!!!!) and at second, I was thrilled to hear she felt it was the right time to do a rebrand - her business was in a whole new place from where it first began.

There was a lot from the original branding that we wanted to preserve, but it was important to communicate all that Bell Brook Farm offers customers these days: floral design for events and occasions, Christmas trees and evergreens in the wintertime, a farm stand chock full of bouquets, tuber sales, a flower CSA, workshops, and so much more. Emily also really wanted to emphasize her focus on the design side of what she does, and how that creativity is intricately woven into farming and growing her own florals. She has developed an ethereal, romantic, natural and wild style that is instantly recognizable.

So, we brought all those qualities together into a logo, and then expanded into a more fully realized brand.

The primary logo feels “all grown up” - an elegant representation of the way the farm and design studio have matured. Luxurious and earthy all at once.

We incorporated some simpler secondary logos, to keep the brand versatile:

And then a few illustrations and descriptions of the core offerings at Bell Brook - the Farm Stand, the Design Studio, the Holiday Shop, and the Flower CSA:

A brand pattern, can’t you just picture it on tissue paper wrapping a bouquet?!

Some holiday-specific elements, as the farm’s focus shifts to Christmas trees, wreaths, and evergreens in December:

And of course, Doug, the farm’s beloved rooster.

This was such a pleasure to create in collaboration with Emily. I so appreciate that sweet spot between design, farming, and nature that she brings forth in her work, and found that perspective really inspirational to my own design process. Check out Bell Brook Farm for so much more inspiration and beautiful local flowers - and I’ll be planting my Bell Brook Farm dahlia tubers in my own garden tonight!