Equestrian — Lately — The Homegrown Studio

It's always nice to reconnect with old friends. I was so happy when Debi Gale got in touch a few weeks ago - my sister and I rode horses with her for years when we were growing up, and leased a wonderful quarter horse named Kramer from her for a while. She and her family had since built their own gorgeous farm in Somers, CT, and her son Drew is in the process of establishing a polo club there. Games would be starting soon and they were in need of a logo.

I came out to their property on a sunny afternoon, a quiet haven among towering cedar trees. I was so impressed to see the polo field they had been grooming for the last five years - it sat finally ready to see games this season. Debi and Drew showed me around as we caught up, and described the logo they were after - something classy and fun and built around the iconic pines that would become the symbol for the team: Cedar View Polo Club.

This was one of those logos where the inspiration and creativity just flowed, especially after I was just off of a trip to Lexington, KY for my full time job, where life revolves around horses. I was excited to draw some polo ponies and bring in elegant fonts that would be the core elements for this brand.

I was so pleased with the design they chose - a crest logo that gestures towards traditional, preppy branding for the sport of kings, but is softened with retro, fun touches. The focus remains on the horse and cedar trees, and I think the whole logo will remain very versatile for all sorts of contexts - particularly for team shirts and hats, which I am eager to see!

I was excited about some of the other concepts too, but definitely felt like they went with the strongest design. Here are some of the alternates: