Branding helps businesses connect with their most important audiences and create long-lasting relationships with customers - it is verbal and visual, and it helps new customers start to understand a business at the first point of engagement.

During this hour and a half workshop, you will learn techniques to help you begin building your branding strategy - these tried and true techniques are based on the process we use to start projects with all of our own full time clients.

Together, we will work through how to identify and connect with your key audiences, identify your key differentiators, and finally we will get creative and explore the look and feel you’d like for your brand through hands-on moodboarding. Alessandra and Sara will guide the group through the process, and then help each person work through any specific questions they may have.

Join us for a fun evening of learning and exploration, plus wine and snacks at TipTop Wine Shop in Easthampton, MA!