Logo Design: Cedar View Polo Club

It's always nice to reconnect with old friends. I was so happy when Debi Gale got in touch a few weeks ago - my sister and I rode horses with her for years when we were growing up, and leased a wonderful quarter horse named Kramer from her for a while. She and her family had since built their own gorgeous farm in Somers, CT, and her son Drew is in the process of establishing a polo club there. Games would be starting soon and they were in need of a logo. 

I came out to their property on a sunny afternoon, a quiet haven among towering cedar trees. I was so impressed to see the polo field they had been grooming for the last five years - it sat finally ready to see games this season. Debi and Drew showed me around as we caught up, and described the logo they were after - something classy and fun and built around the iconic pines that would become the symbol for the team: Cedar View Polo Club.

This was one of those logos where the inspiration and creativity just flowed, especially after I was just off of a trip to Lexington, KY for my full time job, where life revolves around horses. I was excited to draw some polo ponies and bring in elegant fonts that would be the core elements for this brand.

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I was so pleased with the design they chose - a crest logo that gestures towards traditional, preppy branding for the sport of kings, but is softened with retro, fun touches. The focus remains on the horse and cedar trees, and I think the whole logo will remain very versatile for all sorts of contexts - particularly for team shirts and hats, which I am eager to see!

I was excited about some of the other concepts too, but definitely felt like they went with the strongest design. Here are some of the alternates:

Still kinda in love with the one in the middle though. Hoping to pull elements from it for something else someday, we'll see.

Looking forward to developing this branding further - and for games under the cedar trees this August! Thank you Debi and Drew!

Custom Holiday Cards

It's hard to believe how quickly Christmas is coming...I hate to rush it, Thanksgiving pies not even in the oven yet, but I'm already starting to feel the pressure of everything that needs to get done in December. 

I did get a jump start on my holiday greeting cards this year! A little line drawing of my barn. And, I'm taking orders for custom cards! If you want your farm (or home, or studio, or cat, or anything) on the front instead of mine, drop me a note! I think it's a nice personal, but subtle, take on holiday correspondence. 

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37 days until Christmas...? Place your orders soon!

Logo Design: Stephanie Boyd Works

When Stephanie Boyd led me down the stairs to her pottery studio in Williamstown, I was blown away by the depth and breadth of her work, and the evidence of an intense practice. Finished mugs lined shelves, several works in progress awaited colorful patterns and a final glaze, and new ideas were sketched out not far from her throwing wheel. Stephanie was particularly excited about a new process she was trying out involving monoprinting right onto her clay, creating funky patterns and interesting textures.

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I get so excited to see other artists' workspaces, getting a window into their unique creative process. There was a lot going on this one; Stephanie has played with an impressive variety of styles and methods since she devoted herself to pottery full time four years ago, creating an exciting body of work under the business Stephanie Boyd Works. She was feeling like it was time to start bringing it all together under a recognizable brand though, so we started on a logo!

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We wanted something clean and versatile that would speak well to her wide breadth of work, from timeless tablewares to bold statement pieces, as well as whatever new direction she may take next. It was important to keep things fun, too, because Stephanie's work is super fun. Did you see that monster plate?! 

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The final logo makes use of one of my hand drawn potted plants, with a little Matisse flair that Stephanie has been infusing into her own work lately too. Each element of this one is brush stroke heavy, reflecting Stephanie's artistic approach to each piece and the confidence and freedom she does so with.

Here's a few alternates that I will not soon forget. Pottery is so relaxing to doodle, bringing me back to freshman year drawing class where hours were spent with in front of colossal still life sets with dusty charcoal in hand.

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The empowered mug hand was meant to speak to some of her more socially and politically focused work. Stephanie is organizing an impressive collaborative art project called Vessels for Change, in which local potters and artists are joining forces to create and sell mugs to benefit the Berkshire Immigrant Center. They've already sold out on the mugs, but you can still make a donation!

This was such a fun project to work on; developing brands for artists is particularly important work to me and I'm happy with the direction this logo took. Thanks Stephanie!

All images courtesy of Stephanie Boyd Works

Logo Design: Kelly & Co.

We are so lucky to have a robust community of makers and creatives in Western Massachusetts that is growing every day. A few months back, I came across one such local maker Kelly & Co. on Instagram, and fell in love with the handmade clothing and home goods like this linen pinafore apron. I was so excited when Erin reached out, interested in revamping her logo and further developing some branding. 

Simplicity, durability, and beauty are crafted into every one of the small-batch goods available in Erin's shop, and she wanted the logo to exude those ideals in a single mark. 

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The flax flower is a significant symbol for Kelly & Co., and Erin was keen on incorporating it from the beginning. Erin crafts most of her wearable goods from natural linen, which is woven from the fibers of the flax plant. The final logo utilizes a silhouette I drew in effort to complement the calssic serif font. 

I played around with a lot of other flax symbols leading up to this though, and even a little doodle of the everyday dress. Here are some interesting alternates that came about in process:

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The entire project of crafting a clean, elegant logo that spoke to Kelly & Co.'s goods for good living mantra was so much fun; it's always most satisfying to design for a brand you already believe in and admire. 

All photos via Kelly & Co.

Logo Concepts: The Ashfield Farmers Market

It was opening weekend for a few of the big outdoor farmers markets in the area, and plenty of others will be swift to follow as April eases into warmer temperatures and gives way to sunny May. The Ashfield Farmers Market, a seasonal Saturday Market held on the Ashfield Town Commons, wanted a fresh look to start their season. I put together a few logo concepts for their consideration:

The blackberry theme was carried over from their old logo and refreshed, treated a little differently in each version. I also got out my brush pen for this one; the calligraphic hand lettering gives the logo a handmade, personal feel.

I'm eager to see which direction they choose to kick their 2016 market season off with!